Magento commerce is a platform that many are seeking to secure on the Web today.
What's Magento commerce all about?
Using shopping cart technology Magento Ecommerce builds Magento commerce store fronts for today's online retailers. When a Magento store is done right it can look very slick and be an outright joy to visit.
But a problem does exist.
No matter how good a Website is it amounts to little more than a “hill of beans” if it does not reach the market share that it is intended to reach.
Thankfully there are technologies like Google and Adwords which are specifically designed to get the message to people in a most powerful way.
Google Adwords is built on a platform of paid advertising which can also be defined as PPC or pay per click advertising. You place an ad on Google’s network and each time someone clicks that ad you pay for their visit to your Website. If you do it right Google Adwords can be a very powerful tool, done wrong it can be very expensive instead.
I personally avoid this expense from Google Adwords by using organic search rankings on the search engines.
One of the best ways to avoid losing your shirt financially is by using search engines like Google instead. In a nutshell, a person decides what type of keyword terms they want to show up for and then make sure to be found there. In theory this sounds quite easy, in practice it is anything but that. Appearing on the first page of search engines for free (also known as organic ranking) is part science and part art.
To do so a person must focus on varying aspects of all of the following:
• Heading tags (H1 & H2)
• Linking (Internal and external)
• URL naming conventions (Domain, folder & file names)
• Title tags (page, graphics & textual links)
• Meta tags (keywords and descriptions)
There are those that believe the most important ingredient from the above list is back linking.
I would disagree.
It's not that I don't believe proper linking strategies work. However, considering it the only matter of importance is an error in my opinion. A case against me would be the recent project that I achieved 60+ keyword phrases on front pages of major search engines in less than 3 months all without a lick of on-page SEO.
However, the bottom line is that Google and Adwords can be extremely useful resources for Magento Ecommerce or whatever you are trying to market online when they are used correctly.
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